Savior, Redeemer, Friend, ... Product??

To wash down the Culting of Brands , Get Religion presents "Got Jesus," a look at Jesus as product, in a story from the St. Petersburg Times.

"Can a minister become so consumed with putting on a good Sunday show that he loses sight of God?" Sharon Tubbs of the Times asks.

Then she asks Randy White, pastor of Without Walls International Church, a megachurch in Tampa: "So is this ministry or marketing?"


"I believe everyone needs to believe in their product," White said. "Well, what is my product? My product is Jesus."


So much for bearing the cross.